战略公共关系研究生证书

当新的管理方式和工作场所的民主化要求从业者具有更高的沟通技巧水平时，本学位将为您提供对公共关系理论和实践的理解。在复杂的媒体环境中，信息，娱乐，图像和政治之间的界限越来越模糊时，您将获得必要的批判性和战略性思维，以使利益相关者参与优先计划。该课程利用组织传播，社会理论和政治研究等学科，揭示了公共关系在塑造身份，分散权力和创造知识中的作用。您将毕业，以实际的方式运用自己的创造力，并有信心在这个充满活力和令人兴奋的职业中崭露头角。
This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from the practitioner.<br>This course is aimed at those looking for a career change into the field of public relations, or existing media professionals wishing to enhance their skillset, upgrade or diversify their expertise in the field.<br>Throughout your studies, you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.<br><br>You will gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred.<br><br>Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.<br><br>The course covers corporate government, media, investor, community, political and environmental relations.