Marketing lies at the heart of every successful business. By engaging with and understanding the customer's needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what's on offer in increasingly more creative and dynamic ways.<br><br>You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM's Award in Digital Marketing during the Digital Marketing Essentials module.<br><br>Employability is embedded in the course, where you will develop your employability and enterprise skills through modules in leadership and opportunities for work-based learning.<br><br>Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, youll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones. <br><br>Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, youll also discover the connections between marketing teams and other functional business areas.