商科学士-市场营销

从政府机构到跨国公司和非营利组织，市场营销学位可以在任何行业中谋生。在本课程中，您将学习了解市场趋势并为产品和服务制定可持续的竞争策略。您将探索消费者的行为，营销传播，国际营销，营销研究与分析以及服务营销。您将看到通过案例研究，行业定位以及与实际客户合作制定战略营销计划，使营销理论变得生动起来。该课程被澳大利亚市场学院（AMI）认可。毕业后，您可以担任各种职务，包括产品和品牌管理，市场研究和分析，广告和促销，在线交流，咨询和企业管理。
The fast-paced world of marketing is always changing. Learn through digital marketing, social media and traditional marketing techniques. Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it. In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.