商科文凭/市场营销与传播文凭

此项资格将为您提供成为出色的业务领导者所需的技能，这些领导者需要具备质量管理技能以及出色的营销和沟通知识。了解如何针对目标市场进行研究，以及如何针对直接和电子营销机会推广，产生和制定营销计划。您还将获得精通的社交媒体技能，以向更广泛的社区突出，提升和宣传企业的产品和服务。通过获得双重文凭，您将在短短一年内获得两项资格，并开始在商业，市场营销或传播领域从事令人兴奋的职业。
Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.<br><br>According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years. <br><br>This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and business and marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. You will also develop specialised knowledge in project work and workforce planning management.<br><br>Successful completion of this course will open up employment opportunities within a range of different industries in roles such as promotions, market research, marketing coordination, and business management.