奢侈品品牌硕士

Curtin的奢侈品品牌管理硕士将提高您在奢侈品牌管理和市场营销方面的专业知识，因为它为您提供了在奢侈品和体验式奢侈品行业工作的管理，企业，营销和专业技能。在本课程中，您将学习运用与奢侈品牌管理相关的专业知识理论，框架和实践，以准确地为品牌战略，品牌发展和业务决策提供信息。您还将在创建品牌标识和定位中，特别是在奢侈品行业中，学习设计管理的主题。市场营销，消费者生物识别技术和创新中大数据分析的高级单位反映了科廷市场学院的研究经验领域。您还将完成一个重大的独立研究项目。该课程以行业为重点，与奢侈品营销专业相关
Curtin's Master of Luxury Branding will advance your management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The Graduate Certificate in Luxury Branding and Graduate Diploma in Luxury Branding are nested within this course.<br><br>In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.<br><br>There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.