市场营销硕士

如果您具有相关业务领域的背景知识，那么科廷的市场营销硕士将提高您在市场营销方面的专业知识，并可以帮助您实现特定的职业目标。在本课程中，您将运用批判性和分析性思维来应对现代全球营销挑战。涵盖的关键主题包括营销传播，战略品牌，消费者行为，数字和社交媒体营销，研究，分析和用户体验。该课程最终以一个独立的研究项目结束，该项目探索当代行业的问题和挑战。在数字广告，大数据分析和消费者生物特征识别方面有高级课程单元，反映了科廷大学卓越研究领域的某些内容。通过选择课程单元，您可以专注于奢侈品品牌或数字营销。本课程以行业为
In this course, you'll apply critical and analytical thinking to modern global marketing challenges. The Graduate Certificate in Marketing and Graduate Diploma in Marketing are nested within this course.<br><br>Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.<br><br>There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.<br><br>The course is industry-focused and designed to prepare you for professional success. You'll interact with industry professionals through work integrated learning and guest lectures.<br><br>What you will learn<br>Apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application<br>Critically analyse the digital marketing environment and think creatively to generate strategic solution, apply logical, rational and reflective processes in high level decision making that is ethical, responsible and sustainable<br>Analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice<br>Develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences, and apply research methodologies to generate insight for reports and digital content<br>Develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments<br>Employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts<br>Evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy<br>Recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing<br>Apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks