商科学士（市场营销）

该课程为您提供从事广告，品牌推广或战略营销角色的基本技能和知识。了解有关产品开发，品牌管理，消费者行为，营销策略，社交营销和服务营销的知识，了解驱动客户的因素以及如何开发满足其需求的产品和活动，了解在传统和数字环境中成功营销的基础策略。建立先进的批判性思维，沟通和表达能力，利用行业项目和见解开发您的投资组合，选择社交媒体，创意广告，企业家精神，体育营销等方面的选修课。
Welcome to a fast-paced, dynamic and exciting world. Whether you want to work in international business, digital marketing, social enterprise or as an entrepreneur, this degree provides the skills and knowledge needed to make a positive impact across a changing economy. Explore all majors in the Bachelor of Business.<br>In this program you will:<br>Study fundamentals of contemporary business and enterprise, including management, marketing, business law, corporate governance and social responsibility<br>Learn to develop business products and services, identify and analyse markets, and think creatively and critically to solve business problems<br>Gain practical experience and apply learnings through a 96-hour internship or industry-facing project<br>Major in Tourism, Leisure and Event Management, Business Administration, Marketing, Human Resource Management, and more<br>In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies. Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours. You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.