市场营销硕士

营销硕士课程涉及消费者在购买产品和服务期间的动机。您将学习如何使用此市场研究做出更有效的营销决策。一流的营销学者将教您如何通过有效地将产品/服务定位在市场中来寻找谁来开发竞争优势的客户。您将学习如何利用组织可能使用的促销工具来创造这种竞争优势并增强品牌资产。
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand's equity, whether the organisation is a commercial, non-profit, or social entity. This master's degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.<br> <br>###COVID Alert Message from University This course is offered online and will continue on campus later.