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BSc (Hons) Business with Marketing (City, University of London)

Kaplan伦敦国际学院

Kaplan International College (KIC) London

  • 学历文凭

    学历文凭

    Bachelor Degree with Honours

  • 专业院系

    专业院系

    Business and Management

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

A Level: AAA Grade 4 (C) in GCSE English Language and grade 6 (B) in GCSE Maths. International Baccalaureate (IB): 35 points overall with HL4/SL 5 in Mathematics and English. BTEC: DDD GCSE Maths grade 6 (B) and GCSE English Language grade 4 (C).
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  • IDP—雅思考试联合主办方

  • 雅思考试总分

    6.5

  • 雅思总分：6.5
  • 托福网考总分：90
  • 托福笔试总分：
  • 其他语言考试：IELTS (Academic, UKVI or IELTS Indicator): 6.5 overall with no less than 6.0 in any sub test.TOEFL (Test centre or iBT Special Home Edition): 90 overall (21 Writing, 23 Reading, 23 Speaking, 21 Listening).Pearson Test of English (PTE) Academic: 62 overall with minimum of 62 in each sub test.Cambridge English Advanced (also known as Certificate in Advanced English): Grade C with 176 overall and minimum 176 in each component.Cambridge English Proficiency (also known as Certificate of Proficiency in English): Pass qualification (all grades accepted).

CRICOS代码： N1N5
申请截止日期： 请与IDP联系 以获取详细信息。

课程简介

The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster. The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately. Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management. Learn the principles of marketing and understand different approaches to marketing. Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market. Learn about different areas of marketing and how they all relate to one another.
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  • 校园授课-线上开始校园授课-线上开始
  • 在线/远程学习在线/远程学习

开学时间&学费

学费信息仅供参考，请与IDP联系以获取详细信息

开学时间时长学费地点

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