市场营销硕士和人力资源管理硕士

营销硕士课程涉及消费者在购买产品和服务期间的动机。您将学习如何使用此市场研究做出更有效的营销决策。一流的营销学者将教您如何通过有效地将产品/服务定位在市场中来寻找谁来开发竞争优势的客户。您将学习如何利用组织可能使用的促销工具来创造这种竞争优势并增强品牌资产。
The Master of Human Resource Management allows aspiring managers with a special interest in the ‘people side’ of organisations to acquire professional skills and knowledge in this area.<br><br>This specialised master’s program equips you with skills to make new opportunities and adapt quickly to changing conditions within the workplace. You will examine structures, systems, culture and leadership, including how to implement organisational change and how to leverage competitive advantage in the global marketplace. You will develop the knowledge and skills to recruit and select suitable staff, manage their performance at work, develop their skills, ensure their safety at work, and deal with legal aspects of the employment relationship.<br>The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning productsservices in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity. <br><br>This 2 year packaged degree allows you to complete 2 master programs in just 2 years, instead of what would normally take 3 years to complete separately. Initially, you will complete your first master’s program for the duration of 1.5 years. You will then receive 6 subjects (36 credit points) credit into your second master’s program, allowing you to complete your second master’s in 2 additional trimesters. If you hold a bachelor’s degree in a Business or Commerce related area, you may be granted credit into your master’s program to further shorten the duration and complete 2 master’s in under 2 years.<br><br>###COVID Alert Message from University – This course is offered online and will continue on campus later.