Advertising and marketing isn't just about the creative. As well as developing your awareness and understanding of contemporary marketing and advertising concepts and theories, you can enhance your research, analytical and problem-solving skills.<br><br>Working with staff from a variety of marketing backgrounds, you'll learn about three main areas and have the opportunity to understand how they connect and what's involved in putting together marketing plans and strategies.It's not all theory. You'll be shown how to use the latest marketing tools and techniques, such as Google Analytics and content creation tools. There are opportunities to use marketing simulation games as a group and individually to understand the analytical, planning and creative aspects of marketing in the workplace. The DigiComm Lab allows you to familiarise yourself with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance and WordPress.Take advantage of the knowledge of your tutors, they'll bring first-hand knowledge of marketing tools and techniques, like Google Analytics, the latest online content creation tools, and behavioural insights in planning campaigns.We frequently invite guest speakers from industry to give talks about their experiences (subject to availability). These include McCann Erickson, ITV Studios, Millward Brown, Marstons, and the Mixed Reality Studio. We also arrange field trips to help you understand real-world practices. Previous trips have included Jaguar Land Rover, the Cadbury World exhibition tour with a talk from the Marketing team at Cadbury's, and professional exhibitions such as the Digital Marketing Show