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MSc Marketing

Durham University ISC - Study Group UK

Durham University International Study Centre

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

    Department of Management and Marketing

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

This programme is intended for graduates in any subject or discipline, no previous study in Marketing is necessary. Please note however, Marketing undergraduate students, or students who have completed a professional Marketing qualification may find some content on this programme overlaps with their prior learning.
You will need the equivalent of a UK first or upper second class honours degree.
Official transcript of marks
Copy of degree certificate (if available)
Copy of English test results (if available).

IELTS - 7.0 with no component under 6.0
TOEFL iBT - 102 with no component under 23
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  • 雅思总分:7
  • 托福网考总分:102
  • 托福笔试总分:160
  • 其他语言考试:Pearson Academic PTE - 68 (with no less than 59 in each Communicative Skill)

CRICOS代码:
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课程简介

The MSc in Marketing enables you to explore the exciting world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors.<br><br>This one-year full-time course gives you an in-depth understanding of key academic marketing theories, current marketing industry issues and the opportunity to gain practical experience abroad.<br><br>We work with the leading UK professional body, the Chartered Institute of Marketing (CIM), to offer you the opportunity to gain professional qualifications by taking advantage of the exemptions CIM Accredited Degree provides.<br><br>You will study core modules that include marketing management and strategy, behavioural science for marketing, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, ranging from digital marketing to the global sports business and complete a dissertation or business project.<br><br>The option also exists to take a module on the theory and practice of influencer and content marketing, which replaces the dissertation or business project and consolidates your knowledge gained from the course.<br><br>Away from taught learning, you will be able to take part in extracurricular activities such as the London marketing visit, which will give you valuable business insight and develop those vital networking opportunities. We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.
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