Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. Employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who can tell stories across any medium, with the technical skills to back it up. With La Trobe's Bachelor of Media and Communication, you'll learn them all. You'll graduate with a portfolio of work, industry experience and specialised knowledge to meet demands of the rapidly changing media and communication landscape. With majors in journalism, sports journalism, media industries or public relations – you can make your degree your own. Take advantage of The Agency, La Trobe's in-house PR firm, when you major in public relations. You'll work with real clients outside the university, build contacts and experience the public relations industry firsthand. Or cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a cutting-edge audio recording studio and 24-hour digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of staff.<br>Organisations and individuals need skilled professionals to help manage their public image, respond to crises and communicate with their audiences. Explore varied media platforms, build your writing and problem-solving skills, and learn to develop effective public relations strategies.<br>Critically and creatively apply knowledge, skills and practices relevant to their field of study revealing autonomy and judgment to appraise, analyse, produce or create works suited to a range of audiences<br>Develop, research and evaluate concepts, ideas, information, images and processes, relevant to their field of study, through creative, critical and reflective thinking and practice<br>Interpret, communicate and exchange ideas, problems and arguments across personal, professional and disciplinary settings using a variety of modes and media that are suited to audiences and contexts<br>Effectively gather and communicate ideas and information across a variety of platforms in the forms relevant to the different disciplines<br>Work independently and collaboratively to demonstrate self-management and exhibit the skills needed to develop and sustain effective networks, relationships and connections relevant to their specialist area of study<br>Exercise judgments that reflect the values and principles underlying their field of study and demonstrate responsibility and accountability in their relationships, communication, conduct, practice and future learning