This course, with an integrated foundation year, will teach you how to create innovative designs based on market research, consumer needs and commercial environments. This a useful entry point if you don't have the qualifications needed to enter a degree-level course directly, or if you're uncertain which pathway to follow. You'll be introduced to a variety of key topics (from fashion and interior design to marketing and promotion) and gain the fundamental skills to confidently progress to degree-level. Once you've successfully completed your foundation year, you'll progress to the first year of BA (Hons) Fashion Marketing (Public Relations).<br><br>This pathway examines how marketing and PR operates within the fast-moving world of fashion – exploring how the industry promotes new products and strengthens brand awareness through their website, social channels, advertorials, packaging and publicity. You'll experiment with telling stories and learn how to build integrated campaigns that effectively promote products and brands. Using contemporary brands as case studies, you'll examine the application and success of their PR strategies – exploring branding, website, social media, CRM, analytics and metrics, SEO and content creation. You'll also learn how to gather and analyse audience data and build your own strategies based on the results. Imagery and film are increasingly strong means of communication in the PR and fashion industries. In your first year, you'll have the chance to create your own fashion film as a promotional tactic – gaining an understanding of how different techniques can enhance a brand's personality and values.