Marketing is a fast-moving and crucial business function. It has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion's share of global advertising revenues, marketing now has to be more targeted, measurable, and effective than ever before. <br><br>Combine a passion for marketing and an interest in management, this course provides you with a set of leading-edge skills with a thorough grounding in management and prepare yourself for a range of exciting marketing careers. <br><br>Choosing to study our Marketing and Management Degree Course at Norwich Business School, you will have the opportunity to develop knowledge in managing modern organisations and understand relevant marketing principles. You will gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from, you will be able to shape your own degree. On this Marketing and Management BA, youll explore the essential elements of marketing, from a theoretical and practical perspective. <br><br>Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, youll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. <br><br>By studying marketing and management together, youll gain a unique insight into the continuous changes and challenges of the business world. <br><br>Youll have the opportunity to explore contemporary issues in marketing and develop skills in innovative and sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels, understanding consumer behavior and cultures, and analysing customer insights through market research. As part of this course, you will also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video artefacts.