商科学士（市场营销）

商业（市场营销）学士学位旨在培养对商业和市场营销原理与实践有透彻了解的毕业生。第一年，将向学生介绍当前商业趋势和实践的基础知识。在第二年和第三年，学生将发展他们的知识库，包括适用于澳大利亚和国际环境的重要营销实践。学生将学习营销理论和模型，学习如何分析营销机会，以及如何制定战略性营销计划以实现组织的总体业务目标。毕业后，毕业生将获得识别市场机会，产生新想法，进行市场研究和分析，并有信心地将其知识和技能应用于国内或国际业务的市场营销职位的技能和知识。
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts. Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation. Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.