营销管理学士

这种高度创新和灵活的程度为营销管理提供了一种动态方法。您将在规划，市场研究和消费者行为以及实践培训的基础上打下坚实的基础。还鼓励您从大学内的任何领域选择开放式专业，从而使您可以根据自己的特殊兴趣定制学位。在加州大学攻读市场营销学士学位，您将了解市场营销管理在私营，公共和非营利企业中的作用，对市场营销研究方法，问题分析和统计数据，互联网营销和消费者行为有广泛的了解，并发展营销计划并从利益相关者那里收集相关信息，确定对营销决策有影响的经济，社会，文化和法律背景，将概念，原理和理论应用于营销管理任务，分析问题并
This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests. Study a Bachelor of Marketing Management at UC and you will understand the role of marketing management in private, public and not-for-profit enterprises, gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behaviour, develop marketing plans and gather relevant information from stakeholders, identify economic, socio, cultural and legal contexts that impact on marketing decision making, apply concepts, principles and theories to marketing management tasks, analyse problems and provide appropriate solutions as part of marketing research, develop in-depth knowledge and skills in one or more of the following fields, accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.