管理硕士（市场营销）

墨尔本商学院的管理学硕士（市场营销）提供各种商业和管理学科的基础培训以及市场营销方面的专业培训。它使毕业生能够开发，实施和控制集成营销计划，与其他职能领域的经理紧密合作，并从事营销管理职业。该课程侧重于组织吸引和留住客户的方法，涵盖了营销的许多方面，包括营销策略，客户行为，关系营销，品牌和国际营销。
Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.<br>This program is ideal for students holding undergraduate degrees in areas outside of businesscommerce whose goal may be to assume a managerial position in the marketing and communications field.<br>The program is also offered as a 1.5 year full time option (part-time equivalent available for domestic students) if you have previously completed an undergraduate degree in business, commerce or a related discipline.<br>Connect with industry: Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.<br>Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.<br>Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.<br>Leading reputation with a global network: Melbourne is consistently ranked among the world's top universities for Business and Management and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.