商业（市场营销）研究生证书

您将开发适用于企业的营销管理技能，并切实侧重于识别国内外行业的机会和威胁，制定营销策略，针对此类机会和威胁的策略和计划，实施和监控的能力营销策略，策略和计划及其对组织的影响，以及在营销管理中考虑新的理论，概念和技术。商业研究生证书可以很好地重新引入高等学府，并提供更新技能的机会，或者作为商业硕士课程的四分之一，可以作为进阶学习的途径。
Program overviewLearn the latest theories, concepts, and techniques in marketing.Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Successful graduates receive 1 semester of credit(advanced standing) towards QUT's Master of Business (Marketing) degree.Complete on campus in 1semester (six months) full-time.Careers and outcomesMarketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills, and expertise to advance your career and confidently step into a senior strategic marketing role.Possible careersChief marketing officer (cmo)Content marketing managerDigital marketing managerE-commerce managerManager of market researchMarketing operations managerProduct brand manager