商业研究生证书（整合营销传播）

如果您对广告，促销或传播感兴趣，则应考虑综合营销传播（IMC）专业。IMC专注于战略整合公共关系，广告，促销，直接营销和个人销售等功能，以实现品牌资产并提高与目标受众的宣传交流的效率。您将有能力面对大众市场的分散，新技术的爆炸式增长（使消费者对沟通过程有更多控制权），全球市场的兴起以及组织运营所处的经济状况的迅速变化。作为一名毕业生，您将具有必要的技能和知识，可以决定IMC计划的规划，研究和执行，从而满足实际业务需求。商业研究生证书可以很好地重新引入高等学府，并提供更新技能的机会，或者作为商业硕士课程的四
In a world where everything is digital and a one-size-fits-all marketing approach is outdated, this program challenges you to be innovative and think differently. As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.<br><br>You'll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you'll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development, and process improvement.