商业研究生证书（整合营销传播）

如果您对广告，促销或传播感兴趣，则应考虑综合营销传播（IMC）专业。IMC专注于战略整合公共关系，广告，促销，直接营销和个人销售等功能，以实现品牌资产并提高与目标受众的宣传交流的效率。您将有能力面对大众市场的分散，新技术的爆炸式增长（使消费者对沟通过程有更多控制权），全球市场的兴起以及组织运营所处的经济状况的迅速变化。作为一名毕业生，您将具有必要的技能和知识，可以决定IMC计划的规划，研究和执行，从而满足实际业务需求。商业研究生证书可以很好地重新引入高等学府，并提供更新技能的机会，或者作为商业硕士课程的四
Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.Study advertising, consumer behaviour, marketing, public relations and survey research. Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate. Study online or on campus for six months full-time.Careers and outcomesIf you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.Possible careersBrand managerContent marketing managerCorporate affairs managerDigital marketing specialistGovernment relations officerInfluencer marketing specialistMarket research analystMarketing managerPublic relations consultantSocial media manager