市场营销（荣誉）文学士学位

营销是一个影响我们一生的令人兴奋，充满活力和活力的领域。从全球主要品牌到当地的小店，识别客户并满足他们的需求对于企业生存和成功至关重要。对于许多人来说，这使得营销成为一条特别有吸引力的职业道路，为有抱负的个人提供了一个面对竞争日益激烈的市场所带来的挑战的机会。市场营销学（荣誉）文学士学位和相关专业旨在培养学生对商业和非营利环境中当前市场营销原理的理解，以及它们在市场营销实践中的应用。本课程旨在满足未来营销专业人士的需求，并且所培养的技能范围将使学生能够利用机会来从事营销管理或包括营销，研究，客户计划或客户
This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context. The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries. <br><br>- Provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.<br>- Develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.<br>- Analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.<br>- Develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams.<br>- Cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.