市场营销学学士

营销是一个影响我们一生的令人兴奋，充满活力和活力的领域。从全球主要品牌到当地的小店，识别客户并满足他们的需求对于企业生存和成功至关重要。对于许多人来说，这使得营销成为一条特别有吸引力的职业道路，为有抱负的个人提供了一个面对竞争日益激烈的市场所带来的挑战的机会。市场营销专业的学士学位旨在培养学生对商业和非营利环境中当前市场营销原理的理解，以及它们在市场营销实践中的应用。本课程旨在满足未来市场营销专业人员的需求，并且所培养的技能范围将使学生能够利用机会来从事市场营销管理或一系列子学科（如市场研究或客户服务）的
Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research or customer service.