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市场营销硕士

MSc in Marketing

爱尔兰国家学院

National College Of Ireland

IE爱尔兰

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Applicants are required to hold a minimum of a 2.2 honours level 8 qualification in a cognate discipline (i.e. a business-related honours degree) or equivalent on the National Framework of Qualifications.
The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.

IELTS - 6.5
TOEFL Internet Based - 79
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  • 雅思总分:6.5
  • 托福网考总分:79
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - 58

CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

该计划包括一系列精心挑选的当代和基础营销主题,例如:整合营销传播
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. You will learn how to apply the latest marketing theory and practice in a dynamic business environment, within increasingly complex digital, ethical and sustainability parameters.<br>The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, digital marketing practice and sustainability and thus caters for multinational organisations, indigenous SME initiatives and the not-for-profit sector, among others.<br>The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies through the use of case studies and projects, where possible in conjunction with industry, enabling our graduates to enter management roles, hitting the ground running.<br>Block teaching is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.<br><br>Duration - 1 year
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开学时间&学费

学费信息仅供参考,请与IDP顾问联系以获取详细信息

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关于爱尔兰国家学院

爱尔兰国家学院(NCI)成立于1951年,从最初位于拉内拉赫街区桑福德街道的小校舍变成如今坐落于都柏林市国际金融服务中心(IFSC)、充满生机的市区校园,短短几十年学校经历了飞速的发展。IFSC&nbsp; &nbsp;是爱尔兰的金融中心,众多银行以及跨国企业的总部都位于此处。&nbsp; &nbsp; 在爱尔兰国家学院,学生可以享受轻松开放的学习氛围。学院的教学方式是将理论学习与行业实践及社区实习相结合,培养现实社会中所需要的技能型人才。&nbsp; 学校的办学宗旨就是“让教育改变生活、培养人才,促进事业发展、提供新的机会!

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