商业硕士-市场营销管理

商业硕士（MCom）学位允许个人研究的发展。从良好的课程背景开始，学生将有机会为现有领域做出贡献或开始开发新的研究领域。我们每天都与市场接触。每次进行购买或使用服务时，都会涉及营销原则。市场营销会影响您对美发沙龙，洗衣粉或汽车的选择，甚至会影响您观看的电视节目。甚至您的简历也是向自己的雇主推销自己的营销计划的一部分，但营销管理的意义不仅仅在于销售。
The Master of Commerce (MCom) degree allows for the development of individual research. Starting with a sound background of coursework, students will have the opportunity to contribute to existing fields or to begin to develop new areas of research. The MCom can be pursued by a combination of papers and thesis, or by thesis only. Students who have a good Bachelor's degree (or equivalent qualification) will complete the MCom by papers and thesis (at least two years' full-time study). The first year consists of a selection of papers worth 120 points, leading to a Postgraduate Diploma in Commerce (PGDipCom). Students who have a good Honours degree or a PGDipCom (or equivalent qualification) can complete an MCom by thesis only (minimum one year).<br><br>Marketing influences many areas of our lives including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at. In order to be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole. Students from all backgrounds choose to study marketing, and when you graduate you can apply marketing in many diverse ways. Ultimately, marketing is about people, creating value and positive change, and offering careers that are exciting, challenging and rewarding.