商业研究生文凭-市场营销管理

商业研究生文凭课程（PGDipCom）是一个为期两个学期的纸质课程，旨在为那些希望获得本科学历并提高职业前景的毕业生设计。与荣誉商业学士学位（BCom（Hons））不同，它不需要学生写论文。PGD​​ipCom可能会被授予杰出或荣誉奖。<br>我们每天都与营销部门取得联系。每次进行购买或使用服务时，都会涉及营销原则。市场营销会影响您对美发沙龙，洗衣粉或汽车的选择，甚至会影响您观看的电视节目。甚至您的简历也是向自己的雇主推销自己的营销计划的一部分，但营销管理的意义不仅仅在于销售。
Marketing influences many areas of our lives including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at. In order to be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole. Students from all backgrounds choose to study marketing, and when you graduate you can apply marketing in many diverse ways. Ultimately, marketing is about people, creating value and positive change, and offering careers that are exciting, challenging and rewarding.<br>Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago's courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.<br>A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.<br>While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen.