销售和市场营销研究生文凭

专为那些已经在另一个学科领域获得学位的人而设计，销售和市场营销研究生文凭课程将在短短一年内将您的职业发展为市场营销。每个企业都有要销售的产品或服务，他们将需要您领导其销售和营销团队。您将毕业于消费者行为分析，国内外市场理论以及应用营销活动方面的技能。销售和营销研究生文凭课程中的所有模块都是必修课，没有选修模块。您将学习五个特定于销售和市场营销的模块，涵盖计划，销售，战略市场营销和国际市场营销等主题。
This programme is for those with a degree in another subject who want to progress their career into sales and marketing. Students will develop specialist skills in consumer behavioural analysis, domestic and international market theory, and applied marketing campaigns.<br><br>This programme includes a work placement and research project.<br>All modules in the Graduate Diploma in Sales and Marketing are compulsory, there are no elective modules. Students will study five modules specific to Sales and Marketing covering subjects such as planning, sales, strategic marketing and international marketing.<br><br>The final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all that has been learnt in the classroom.​​​ This is a great experience, where students get the opportunity to showcase their skills and talents and build networks and business relationships that can lead to job opportunities.