市场营销哲学博士

我们对广告和销售活动的持续关注使我们相信，营销活动仅在生产商品或服务后才开始。但这只是冰山一角。市场营销关注对客户需求的分析以及确保设计和生产符合买方期望的商品或服务所需的信息。在此过程中采用了战略研究方法，广告和促销，商品销售，销售以及产品和服务的管理，这些方法适用于以盈利为导向的公司以及非营利组织。加州大学获得的技能与全球相关。
The UC Doctor of Philosophy (PhD) is a research-only degree, carried out under expert supervision and using world-class facilities. At UC you can complete a PhD in over 70 subjects, joining over 1,000 students from more than 60 nations.<br><br>A PhD involves extensive, sustained, and original research in your chosen subject, with the results being presented in a thesis that will contribute to intellectual knowledge of the field. It is a mark of intellectual ability, self-discipline, and commitment. A PhD prepares you for a number of careers, including as an academic.<br><br>Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations. Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations. The skills gained at UC are relevant globally.