传播/艺术学士-公共关系

交流是一个令人兴奋的新研究领域，涉及多个学科。学生对沟通如何影响人类生活形成批判性意识。课程检查交流的多种不同形式，包括口头，非语言和书面形式。还考虑了通过其传输信息的各种技术。该计划强调与通信行业相关的应用技能。文学学士学位课程为学生提供了灵活的结构，可以选择多种学科，并且为各种职业机会提供了适当的准备。该领域为学生提供公共关系专业和实践所需的技能，从而帮助组织与利益相关者团体建立和保持沟通与合作。学生将学习公共关系和传播的理论，了解利益相关者关系和声誉管理的重要性，掌握舆论分析技能，学习识别和管理组织
This dual degree combines communication, an exciting new area of study that encompasses several disciplines, with a diverse range of arts studies. Realise your full creative potential and be in high demand with this empowering dual degree. You'll develop a critical awareness of how communication influences human lives, through courses that examine the many different forms of communication and technologies used to transmit information. You will grow your understanding and skills in a number of areas, including visual, written, multimedia, spoken and interpersonal communication, and research. Choose to major in Public Relations or Digital Media. The Bachelor of Arts provides a flexible structure with over 40 study areas to choose from. Discover your passion while equipping yourself with the skills to succeed in the changing, global workplace. It gives you the opportunity to learn differently and base your expertise on understanding how and why people interact with each other and the world around them. The core set of courses introduce you to the central features of contemporary communication processes and a range of complementary arts fields, and you then specialise with your choice of major and minor courses to tailor a career path that enables you to achieve your professional and personal goals.<br><br>This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Students will learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. The program also teaches the skills required to research, plan, and implement a strategic public relations campaign, from objectives, stakeholder identification, and strategies and tactics, to budgeting and evaluation. Students will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.