市场营销（荣誉）文学士学位

在斯特拉斯克莱德大学商学院学习市场营销学位，您将在一个国际知名的先驱学术机构中学习。我们在《 2019年完整大学指南学科表》中在英国市场营销方面排名第二，同时在2016年我们还被《泰晤士高等教育》评为英国年度商学院。我们的市场营销学士学位课程将帮助您发展各种技能营销和管理职业。您将了解客户需求，增值产品和服务以及沟通在客户满意度中的作用。现代企业过于复杂，无法涵盖一个单一的主题：现代管理人员需要具有广阔的视野。您还可以尝试一些新科目，其中有些是您在学校或大学中没有经历过的。在第2年级开始时，您选择两个科目
Why this courseStudying a marketing degree at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation. The University won Times Higher Education UK University of the Year 2019, becoming the only institution to have won the award twice.Our BA in Marketing course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.Course contentIn Year 1 you'll study a range of business disciplines across four subject modules, plus three core integrating modules in international business, business knowledge and skills (via the Management Development Programme) and academic skills. This will provide you with a foundation in business and enable you to appreciate how your chosen specialism fits with other business subjects. From Year 2 you will take modules in the subjects in which you choose to specialise.The Management Development Programme (MDP) is a central element of the undergraduate programme in the Strathclyde Business School. The programme runs for the first three years of the BA degree and is driven by real business problems. The approach to learning is active problem-based, with students working in project teams. The MDP provides an opportunity to integrate the knowledge and experience gained from your business subjects. Each year of MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.Alongside the MDP you'll also take an Academic Skills module which will equip you with essential key skills to support your studies.CareersGraduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They understand how important it is for businesses to strive to be more competitive and profitable.The Department of Marketing is highly valued by employers and our graduates find jobs in a wide range of industries including the drinks, finance and service sectors. Recent job titles include:Account ExecutiveBrand ManagerBusiness AnalystRetail BuyerDigital Marketing AssistantMarketing ManagerMedia ExecutiveSocial Media Consultantwith employers such as Apple, IKEA, Unilever and Whyte & Mackay.