国际营销理学硕士/研究生文凭

国际市场营销计划是为那些希望以先前的商业和市场营销学历为基础，并希望学习高级市场营销学的人设计的专业课程。它也适合正在寻求获得新技能或补充他们在实际情况下发展的技能的应届商务毕业生或成熟的高管。该计划使您可以发展国际营销方面的高级学术专业知识。您将获得在各种动态和竞争性国际环境中运作的技术和个人技能。该课程具有广泛的选修科目，其中许多科目包括国际范围，反映了当前全球营销实践的多样性。该课程具有许多增值功能，包括但不限于：通过我们的现场行业项目进行的实际学习，“国际营销工作”，高水平的行业合作，卓越的研究，
Study with us designed for graduates who wish to advance marketing expertise and develop skills to operate internationally across a range of dynamic, fast-changing environmentsadvanced classes cover marketing theory and practice, allowing students with prior marketing knowledge or business experience to expand their skill setreflects current diversity in contemporary global marketing, spanning private, public and third sectors Why this course Our International Marketing Masters offers an advanced and distinct programme of study. Core classes cover Global Strategy, Branding, Cross-Cultural Buyers, Research and Sustainability, whilst a wide range of elective classes, many of which are internationally focused, mean study can be tailored to suit individual needs and interests. Key features of the course include: a teaching team with extensive research and knowledge drawn from the Department of Marketing’s long and well-established heritage in International Marketing experiential learning via case studies and high-calibre industry collaborations and speakers capstone projects with opportunity to lead a theory-based or practice-based research project Our MSc International Marketing students come from all parts of the world, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives into the classroom.