MSc / PgDip营销

Msc营销计划专为希望在该领域从事职业的非商科毕业生而设计。该计划反映了跨越私人，公共和第三部门的当代营销的动态和技术创新性质。您将获得对营销原理的全面了解。最重要的是，您将了解与个人和组织有关的消费者行为。我们还将确保您获得追求未来职业所需的技术和个人技能。该课程设有广泛的选修科目。这些反映了当代营销实践中当前的多样性。在我们的市场营销硕士课程中，您将学习七个必修课程和四个可选课程。教学方法包括案例研究，模拟，研讨会，演示，团队合作，解决问题的练习以及“动手实践”的真实业务项目。这些教学方法旨在促进课程
Studying an MSc Marketing at Strathclyde Business School, you'll learn at a pioneering internationally-renowned academic organisation that develops the business minds of tomorrow. An award-winning institution, we were awarded Times Higher Education UK Business School of the Year 2016 and also recognised as Scottish University of the Year 2020 by The Sunday Times Good University Guide. suitable for non-business graduates who want to pursue a career in this area, develop an understanding of marketing in relation to individuals and organisations, undertake an industry marketing project, reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors. With our Masters of Marketing programme, youll gain a sound knowledge of the principles of marketing and develop an understanding of consumer behaviour in relation to individuals and organisations. Youll have the opportunity to gain the necessary technical and personal skills for your future career.