MSc / PgDip营销

Msc营销计划专为希望在该领域从事职业的非商科毕业生而设计。该计划反映了跨越私人，公共和第三部门的当代营销的动态和技术创新性质。您将获得对营销原理的全面了解。最重要的是，您将了解与个人和组织有关的消费者行为。我们还将确保您获得追求未来职业所需的技术和个人技能。该课程设有广泛的选修科目。这些反映了当代营销实践中当前的多样性。在我们的市场营销硕士课程中，您将学习七个必修课程和四个可选课程。教学方法包括案例研究，模拟，研讨会，演示，团队合作，解决问题的练习以及“动手实践”的真实业务项目。这些教学方法旨在促进课程
As an MSc Marketing post-graduate student you join one of the first Marketing Departments established in the UK. Strathclyde Business School’s Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience. MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.MSc Marketing is suitable for non-business graduates who want to pursue a career in this area.Students develop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issues.This reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors.Our Masters of Marketing Programme covers core Marketing theory and practice relating to Strategy, Consumers, Research and Sustainability. This provides a basis for more specialised study tailored to your future career and skills development.Key features of the course include:a teaching team with demonstrated research excellence spanning a wide variety of Marketing disciplines.experiential learning via case studies and high-calibre industry collaborations and speakers.capstone projects with the opportunity to lead a theory-based or practice-based research project.skills-based teaching focused on transferable skills and employability prospects.Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.What you'll studyAll MSc Marketing students study six core marketing classes: Strategic Marketing Management, Consumer Behaviour, Marketing Research in a Digital Age, Brand Management and Strategy, Key Skills and Social Responsibility & Sustainability. You will then select further classes from a number of elective classes that reflect current diversity in contemporary marketing practice. This taught component will be covered in Semesters 1 & 2, which run for 12 weeks respectively.In Semester 3, you will undertake a capstone research project. You’ll chose one of two pathways: a theory-based Marketing Dissertation; or a practice-based Marketing-Works Live Project.