（BA Hons）广告

培养在数字，社交，电视和印刷媒体上制作大型广告活动所需的技能，在英国领先的广告代理商的董事会中提出您的想法。向曾为耐克，迪士尼和Superdry工作的讲师学习。您将在伦敦D＆AD的“新血液”展览上结识来自大型雇主的专业人士，并展示您的才华。借助配有行业标准的Adobe CC软件的创意工作室和Mac套件，让自己置身于家中。在您探索广告在消费者世界中的角色以及使广告有效的做法时，我们将支持您从第一年开始就以专业人员的身份工作。在整个课程中，您将了解在市场上建立强大的品牌形象和创新的重要性。您将开发美术指导和文
Develop the skills you need to create big advertising campaigns across digital, social, TV and print media, pitching your ideas in the boardrooms of the UK's leading advertising agencies. Learn from lecturers who've worked for Nike, Disney and Superdry. You'll meet professionals from big employers and show off your talent at D&AD's New Blood exhibition, London. Make yourself at home in our creative studio and Mac suite, complete with industry-standard Adobe CC software. We'll support you to work as a professional from your first year, as you explore advertising's role in the consumer world and practices that make it effective. Throughout this course you'll develop an understanding of the importance of building a strong brand identity and of innovation in the marketplace. You'll develop skills in art direction and copywriting as well as photography, design and moving image.