跨文化传播与国际营销硕士

跨文化传播和国际市场营销学硕士在国际和跨文化交流和国际市场营销领域提供理论，研究和实践培训。它专注于围绕全球传播和品牌管理的快速发展的问题。国际营销途径是跨文化传播硕士的专长。它是为希望将跨文化交流研究与发展其国际营销知识相结合的学生而设计的。该专业途径由纽卡斯尔大学商学院（NUBS）的学术人员提供。它为深入了解营销理论以及如何将其应用于实际业务挑战提供了机会。该途径将为您提供调查和严格分析国际营销问题所需的相关研究技术。<br>全日制：12个月，兼职：24个月
The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication. Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges. The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues. This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management. You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.