商业与管理理学学士-市场营销（荣誉）

理解客户行为并将其转化为公司的沟通和运营方式是良好营销实践的关键，而营销实践又是成功业务不可或缺的一部分。布鲁内尔（Brunel）的业务与管理（市场营销）理学士学位使您有机会探索现代市场营销的原理和实践，例如市场研究，数据库市场营销，数字营销以及非营利服务的市场营销。与我们所有的商业和管理学位课程一样，您将具备广泛的商业和管理基础知识，以及解决当今公司所面临的问题所需的分析和人际交往能力。您还将学习包括数值方法在内的宝贵技术技能，以及如何使用统计软件，例如SPSS和EXCEL（不需要A级数学或海外同等学历
Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business. Brunel's Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services. As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today's companies face.<br><br>This is a special place and one where our mission is to transform organisations by elevating leadership practices in business and management to the highest possible standards. We achieve this through interdisciplinary, internationally recognised and ethical research and knowledge exchange.