广告学（荣誉）文学士学位

林肯的创意广告致力于产生引人入胜的创新沟通。通过与广告代理机构的合作，它考虑了全球营销的挑战。<br>探索概念性思维，文案写作和设计之间的关系有助于加深对有效广告的整合本质的理解。您有机会使用各种媒体，从电视，印刷到数字广告和环境广告。为特定客户制作创意摘要，将为您提供实践技能和见识，以应对现实中的挑战。我们的学者是经验丰富的从业者，与行业保持着紧密的联系，从而增加了您获得工作经验的机会。
Advertising is a career built on the power of your imagination and your ability to make people listen to, and care about, what you have to say. On this course you'll learn how to develop original ideas and bring them to life in the most compelling way while using your creativity and communication skills to change the way people think.<br><br>We'll explore conceptual thinking, copywriting, art direction, and the different types of media a professional advertising creative will need to know, as well as helping you present your ideas effectively and persuasively. The course has close relationships with advertising agencies and brands around the world, so you'll also get to practise your skills with briefs from real clients.<br><br>This programme is also available with an Arts Foundation Year, which can provide an alternative route of entry on to the full degree programme.<br><br>Throughout a career-focused curriculum, students can develop the professional skills and knowledge and the digital literacy and teamworking abilities to produce original ideas through high-level creative thinking. Students can embrace the various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.<br><br>Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.<br><br>Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channels.<br><br>The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.