国际营销理学硕士

不同的国家和文化在营销方面带来了自己的挑战。因此，介绍产品或服务需要敏感
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, the MSc International Marketing is run and supported by academics and marketing practitioners globally renowned for their expertise. The MSc International Marketing is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will be taught by staff from one of the largest groups of Marketing faculty in the UK, including academics who are internationally recognised. The suite of MSc Marketing Programmes has been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training. Your employability options are vast and varied, our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities. Our academics offer extensive experience and expertise in areas such as brand marketing, advertising, services marketing, retailing, international marketing, consumer behaviour, business to business marketing, innovation and strategy. This is complemented by input from marketing practitioners in the form of talks and guest lectures during various modules.