硕士广告和市场营销

该计划已获得英国特许市场协会的认可，并为您提供选择，设计，实施和评估针对不同受众的创意策略的技能。该MSc使您有机会将创意作为现场项目的一部分介绍给创意机构或企业，从而为您提供宝贵的现实生活经验。您将掌握选择适当的媒体渠道以与不同的目标受众交流最佳影响力的能力。凭借扎实的一般营销原则，您将处于独特的位置，可以克服创意与实践之间的潜在紧张关系，以产生符合预算和时间表的创新解决方案。
This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences. With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales. You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.