广告与营销学士学位

全球每年在广告上的支出达到数千亿美元，而且每天我们都会看到成千上万的广告。人工智能，YouTube和Instagram影响者以及社交媒体的增长使这成为成为营销商或广告商的激动人心的时刻。与BSc市场营销学位相比，我们在该学位上的统计和市场研究较少。相反，重点是品牌，整体营销策略和营销管理。整体营销意味着将企业视为一个整体，并开发，设计和实施反映这一点的营销计划，流程和活动。我们的资深学者在广告代理商和国际公司中拥有丰富的经验。他们将教您有关广告和市场营销实践的知识。这些包括营销策略，消费者行为和工业营销。
BA Advertising and Marketing begins with you. It's about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way Marketing and Advertising work in the real world, and we work with employers to make sure we teach the skills they need. Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.<br><br>This degree enables you to work creatively and to focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.