广告与营销学士学位

全球每年在广告上的支出达到数千亿美元，而且每天我们都会看到成千上万的广告。人工智能，YouTube和Instagram影响者以及社交媒体的增长使这成为成为营销商或广告商的激动人心的时刻。与BSc市场营销学位相比，我们在该学位上的统计和市场研究较少。相反，重点是品牌，整体营销策略和营销管理。整体营销意味着将企业视为一个整体，并开发，设计和实施反映这一点的营销计划，流程和活动。我们的资深学者在广告代理商和国际公司中拥有丰富的经验。他们将教您有关广告和市场营销实践的知识。这些包括营销策略，消费者行为和工业营销。
BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way marketing and advertising work in the real world and work with employers to ensure we teach the skills they need. Course overview Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing. This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research. Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management. In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options. As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry. Key facts Our careers team work with you from day one, challenging you to think about where you want to work after graduation and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Course outcomes Marketing provides one of the greatest varieties of graduate opportunities. We recognise this, and our courses have evolved accordingly. Advertising and Marketing channels students more towards the Agency side of marketing, with the capstone module focusing on working on a consultancy project with an agency. Still, the flexibility of our courses means you can tailor them to your own ambitions and goals.