营销与设计理学士学位

市场营销和设计专业的联合荣誉学位为学习具有创造性的商业学位提供了机会。由我们的设计和市场营销部门提供，这与图形设计无关，而与设计过程的理论和发展有关。您将在设计原理和应用方面打下坚实的基础。您将学习如何制作设计摘要，委托设计工作以及管理从包装到在线广告的任何领域的营销。营销人员与当代设计师之间的热烈讨论是您课程的重要组成部分。互动式讲座，教程和研讨会有助于将学术原理变为现实。在您的第一年，您将学习商业模型，科学和新技术，产品开发，可持续性以及设计与社交媒体的交互方式。我们还将探索从消费者行为到市场研究，客
This joint-honours degree offers you the chance to study a degree in business with a creative focus.<br><br>Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses.<br><br>You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills.<br><br>Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.<br><br>In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will also study another subject of your choice from social sciences, the Management School or another University department.<br><br>The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities.