企业传讯

Global organisations are realising their corporate communications and marketing functions need to work closely to communicate with stakeholders, driving demand for graduates with a specialist skillset. This innovative course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You’ll focus on stakeholder management, global strategic marketing, reputation management, media relations and digital PR. Taught by academics who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for. You’ll benefit from our corporate connections with senior figures working in the sector who regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects. Course highlightsThis course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research marketing in Europe. This course is recognised by the Chartered Institute of Public Relations (CIPR), the world's only Royal Chartered professional body for public relations practitioners. The CIPR work to set, maintain and advance standards in PR professional practice and this recognition is testament to the practical relevance of our course. Learn from academics who bring their world-leading expertise to you in the classroom. Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market. Learn in an inclusive international environment and graduate with a global perspective, able to collaborate with colleagues from all over the world. Benefit from a full and varied programme of industry-experienced guest speakers who’ll share current trends and insight, helping you to connect your learning to developments and challenges in the industry. On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich. Find out more about studying your Masters at Leeds University Business School. AccreditationThis course is recognised by the Chartered Institute of Public Relations, the world's only Royal Chartered professional body for public relations practitioners. The CIPR work to set, maintain and advance standards in PR professional practice and this recognition is testament to the practical relevance of our course. Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS.