广告与设计硕士

我们的文学硕士广告与设计为您提供了一个绝佳的机会来发展设计和视觉传达方面的技能，同时使您能够获得对营销和广告实践和原则的全面了解和理解。由利兹大学设计学院和利兹大学商学院教授–世界上排名前100的商学院之一–尤尔–优•将采取创造性的方法来解决广告和品牌中的沟通问题。你会发展自己的练习
The MA Advertising and Design programme gives students the opportunity to prepare for careers in advertising and well as correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business. The Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping students with an understanding of design principles across specialised areas such as graphic, typographic and digital design. The Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces students to essential knowledge in consumer behaviour and media planning, enabling them to develop effective communication strategies based on market insights and brand positioning. Finally, the Research pillar focuses on skills that are valuable to both academia and industry. Students will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data. Moreover, students will have the option to expand those skills further by working on dissertations or research papers.<br><br>Flexibility, resilience and transferable skills are desirable attributes for creative industry professionals. In the School of Design, as well as providing you with research led, industry informed subject-specific knowledge, we aim to equip you with the best possible skills for a variety of future careers. This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.