理学学士（荣誉）消费者行为与营销

我们生活在消费者驱动的社会中。BSc消费者行为和市场营销课程使您能够了解消费者的想法，以及这对于市场营销和政策制定至关重要。它是英国首创的同类产品之一，汇集了消费者行为，商业和营销，应用心理学和应用经济学等学科。您将由世界领先的专家授课，包括与心理学，食品和营养科学系的员工进行紧密合作。在学习期间，您将有机会从行业外部发言人那里获得见解。该学位的重要组成部分是基于消费者的市场研究项目。您将与现实中的商业或公共部门客户一起工作，以制定研究计划以应对他们的业务挑战。您还将从事进行应用研究的大型个体项目。可选的
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.<br><br>It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.<br><br>The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.<br><br>In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.<br><br>If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, LOral and Samsung.