公共关系和企业传播文学硕士

我们的公共关系和企业传播硕士课程是一个高度专业化且重点突出的课程，专为那些希望在更广泛的企业传播和公共关系领域追求职业的人士而设计。这包括内部沟通或投资者关系中的角色。经英国特许公共关系学院（CIPR）认证：通过我们与CIPR的独特合作，我们已将定制的专业发展计划嵌入课程结构中。这将使您踏上成为CIPR认证从业者的道路，为您的简历增值并成为行业专家。金士顿商学院获得国际商学院联合会（AACSB）的国际认可。全世界只有5％的商学院获得了该奖项。金士顿商学院的教学质量也被高等教育资助委员会授予“优秀”评级。泰
This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations.<br><br>Over the course of the programme, you will learn to:<br><br>Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients from a multitude of different educational or cultural backgrounds.<br>Understand value and competitive advantage.<br>Use the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.<br>Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.<br>Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.