市场传播硕士

通过培养您作为专业人士的未来，成为营销与传播融合领域的一部分。营销传播硕士将为您提供专业的学科知识和跨学科的专业知识，使您能够适应这一瞬息万变的职业。作为具有实习选项的职业计划，市场营销传播学硕士通过教您如何适应数字时代不断变化的行业，将您的技能整合到市场营销和传播学领域。毕业生是具有创造力和反思能力的从业人员，他们具备在内容营销，广告，公共关系和战略传播方面的实践技能，能够面对动态行业挑战。
Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession. As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications. Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.<br>Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.