市场营销文学士（荣誉学位）

对于那些具有创造力，分析能力和热爱沟通的人，我们的市场营销学士学位可以带您进入这个激动人心的领域。营销是影响所有人生活的一个主题，如今，数字和社交媒体的进步为人们带来了令人兴奋的新方式，从而可以随时随地吸引和吸引客户。该专业认可的课程面向从销售到营销所有领域的学生，从创意到分析，无论是广告和品牌，消费者行为和零售，还是新产品开发和市场研究，都应对此感兴趣。它为一般业务和管理知识奠定了坚实的基础，并特别侧重于市场营销（作为业务战略和功能）。可选的三明治年，可选的国外年份。
This course focuses on the discipline of marketing and will appeal to those with an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings. Marketing plays an enormous part in our everyday lives and it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.<br><br>This course offers you the chance to:<br><br>Explore areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing andor advertising problem and develop appropriate solutions.Gain hands-on experience in - developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client2.Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2. Prepare for a future career in marketing with a work placement2.<br><br>3 years full-time