广告与市场营销文学硕士

我们专注于营销的创新方面，旨在加深您对组织及其客户之间联系的商业见解和理解。广告只是其中的一环。尽管广告只是营销的一个要素，但它仍然是至关重要的就业领域，需要您开发专业技能和知识，并且可以在其中将营销理论纳入特定的广告策略。本课程旨在发展您对销售和销售管理的原则和实践的批判性理解，作为国际市场上的关键营销沟通工具。
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.<br>Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.<br><br>Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.<br><br>1 year full-time