商业与市场营销学学士学位（荣誉学位）

从数字营销和社交媒体，到传统印刷品，学习商务和市场营销学士学位可带来令人兴奋的职业。在我们激烈的竞争和全球经济中，营销现在是商业成功的关键。每个部门（私营，公共和非营利组织）的企业和组织都需要确定和区分其品牌，有效地交流自己的身份以及对过去，现在和潜在客户的所作所为。本专业认证的课程旨在帮助您以最具战略意义的有效方式发展，定位和建立业务所必需的信心和商业头脑。我们旨在提供对业务分析，计划和管理的扎实了解，以及专业的营销技能，例如了解客户行为，开发创造性的解决方案以及如何提高竞争优势。我们是英国特许营销学院
This course focuses on developing your expertise in business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, small-medium enterprises (SMEs), non-profits, non-governmental organisations (NGOs) and charities.<br><br>The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:<br><br>Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.Hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.<br>3 years full-time