国际营销学工商管理硕士

这一激动人心的课程为国际营销和商业领域的高飞职业奠定了基础。您的MBA知识将证明您精通各种跨学科技能，以及具有战略思考和工作能力。由于各种原因，学生从不同的背景来学习这门课程。也许您已经工作了几年，但是想要改变方向，或者需要更高的资格来发展您的职业。另外，您可能想开办自己的公司，或帮助您发展业务。或者您可能刚刚完成了本科学习。无论您对本课程有什么兴趣，您都将学习有关策略，领导力和财务方面的当前领先理论，以及营销管理和技术方面的专业知识。您将有大量机会在实践中接触到营销领域，运用您的学习知识，以提高实践技能
Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a career in international marketing and business. This course will aim to equip you with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing.<br><br>Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects. Prepare for managing core marketing elements, by gaining exposure to the latest marketing practices across a selection of sectors within an international context. Explore the nature and implications of rapid changes in marketing and business, and gain the skills and mind-set you need to be a successful leader in a complex and dynamic global marketplace.<br><br>1 year full-time