硕士公共关系

本课程旨在培养公共关系行业的未来领导者。您不仅将学习从事公关职业所需的实践技能，还将学习将有助于您取得成功的研究和分析技能。您将创建广告活动
Our Public Relations MA aims to develop creative PR professionals with the advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of the evolving role of public relations in contemporary society.Preparing students for fast-paced, in-house and agency PR and marketing roles, the course blends practice with theory, keeping you at the cutting edge of industry demands. You will develop communications plans in response to practice briefs set by well-known brands, and create content for a range of media – from press releases to video. You will choose from topics like advertising strategy, brand and marketing communications, crisis management, and fashion PR to enhance your learning. You’ll gain insights into the latest media trends, the ethics of PR, and the transformative role of AI in brand-audience engagement.Launched over two decades ago, the course is one of few today accredited by both the UK’s professional PR bodies, the Chartered Institute of PR (CIPR) and Public Relations Consultants Association (PRCA).Studying mainly in central London, you’ll benefit from being at the heart of the UK’s PR industry and go on ‘Creative Safaris’ to check out PR stunts and media events happening around the capital. With access to Westminster’s dynamic creative hub in Harrow, and advanced media facilities such as our state-of-the-art podcasting studios, you’ll be taught by experienced PR practitioners and academics.Course accreditationThe course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).CareersThe course nurtures students’ creativity and equips them with the theoretical knowledge and practical skills to take their career in a number of directions. Many graduates go on to work in agency and in-house roles in PR and marketing, with some specialising in areas such as fashion PR, events management, consumer brands and crisis management. Some focus on developing their research skills during the course and go on to further study such as a PhD.