公共关系和广告学士学位

本课程同样侧重于掌握实践技能和开发您的学术潜力。您将接受活跃的从业人员提供的密集专业培训，并将分析PR和Advertising在社会中扮演的角色及其与媒体的关系。您还将对媒体行业，其产品和受众形成批判性的理解。该系对媒体研究的兴趣意味着您可以与新闻，电视和广播专业的学生一起研究更广泛的问题。我们与公关和广告行业有着非常紧密的联系，邀请了许多嘉宾演讲，并组织了活动和访问。强烈鼓励并支持工作经验来获得学位，并且鉴于伦敦在公关和广告领域的领先地位，因此随时可以获取。我们的学生非常成功地在英国和世界各地获得了公关
This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences. The Department's media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London's leading position in the world of PR and advertising, it is readily available. Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes. You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.